Victor Company of Japan, Ltd. (JVC) further expands its ProHD camcorder line-up by introducing two professional solid state camcorders, the industry's first to store files in the native QuickTime format for Apple's Final Cut Pro onto reliable and inexpensive SDHC media cards. The compact hand-held GY-HM100 3-CCD camcorder is introduced in January 2009, while the compact shoulder GY-HM700 is scheduled for introduction in February 2009. Both camcorders record 35Mbps high definition video and uncompressed audio directly to inexpensive SDHC media cards in the native QuickTime format used by Apple Final Cut Pro. The growing trend in the professional video market is to record directly from camera to solid state memory, and the current leading solutions have made the workflow quite expensive for most users, relying on proprietary media and file formats. In addition, compatibility with major non-linear editing (NLE) systems requires codec converting or re-wrapping format files, a process that significantly slows down the post production process. Professional users are yearning for a simple, fast solution that allows instant editing of recorded material without file conversion, and a media cost approaching the economy of tape. To meet this demand, JVC has adopted the Apple QuickTime file format for Final Cut Pro. And, to keep media costs as low as possible, JVC selected the reliable yet inexpensive SDHC media card, one of the most widely-used solid state memory cards on the market ...
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